Buy, buy, buy!

Action 3. H&M project.

October 2008.

We secretely removed 50 t-shirts from different H&M stores in the center of Amsterdam. We silkscreen them with modified quiotes of movies (transforming them in anti-consuming sentences) and with the Tenkate Collective logo. After taking pictures of them, we put them back in the shop with its original prize tag and an extra tag with a little explanation of the project. We went the day after with a hidden camera to buy one of this t-shirts.

Video documentation of the action.